Flourishing in Fashion for 10 Years- Celebration

Flourishing in Fashion for 10 years- Celebration
To my valued and precious customers-

It is very hard for me to put into words all of the different emotions i have felt and continue to feel as I celebrate 10 years as business owner in Watertown.  If someone would have told me when i gradated high school that i would own and operate a small business in Watertown, i would have thought they were crazy.  You see, owning a business was not a dream of mine.  To be honest- i didn't have many dreams or goals when i graduated high school.  In fact, i was very lost when i graduated high school.  Watching many of my friends go off to college to live and support their dream and goals is what I watched.  While i struggled with what to do with my life.  It really is an overwhelming feeling to adjust to life as an adult especially when you don't have a great direction on where to go from here.  It is hard for me to explain exactly how i got to where i am now.  But i know the journey i have been on has full filled my utmost goals and dreams that i was so desperately seeking.  Also, putting myself out there isn't something i am good at.  I don't love all the attention- you see I am more of behind-the-scenes type of person.  With that being said, I felt compelled to write a story about my window display so if you have some time and you want to understand more of my journey- read "my window display" story below.  Maybe this story can help others that also may feel like they are struggling and lost.  Give them hope and reassurance that they need, even in a world where they can feel lost.  If you put your mind to something it can work out.

I couldn't have gotten to where i am now without all my amazing customers, my cheerleaders in the back (you know who you are and hold a special place in my heart), my family (who always supports me), all of my staff now, and to those i  have had throughout the years- thank you for being a part of my journey, and most of all my savior above leading me through life.  

Thank you Watertown!

-Amber

Please join us on Saturday December 9th 9am-5pm for a celebration of 10 years- Flourishing in Fashion!


John 15:5
When I first started to plan for the 10th anniversary of my business. I was so lost and exhausted about what to do, how do you even showcase celebrating 10 years in business?! Earlier this year, I messaged Jody Purtell, someone I've known for a while but also felt inspired by her to reach out. For months, Jody and I threw around ideas and finally came up with "Flourishing with Fashion." After many Pinterest saves and budget-crunching numbers, we came up with "a plan." She wanted my window to celebrate my 10 years and wanted to be a part of helping this happen. A few weeks ago, Jody came to help me, and her time was cut short due to family obligations. But I truly feel like God was trying to get me to complete this on my own. As I started to place all the pieces of my window display together, I realized that every piece of this window represents my 10-year journey at The Chic Boutique. 
In true fashion, our "idea" didn't start out as planned. We were trying to hang heavy branches from the ceiling, and they weren't hanging right.  And our structure was not sturdy. I had to bring reinforcement the next day, screwing anchors into the ceiling. I had to tie a string tightly to ensure those branches wouldn't fall. Although you can't see them, if you look very closely, you can see the clear string keeping those branches anchored. I think of those anchors of the people in my life who keep me anchored- especially over the last 10 years. Those anchors are drilled into the ceiling of a very sturdy, well-built (beautifully unique) building- a good representation of God. Once the branches were hung and sturdy, we moved on to the lights. I had a basket full of lights from years past. I plugged each of them in; some worked, and some didn't. Some blinked and needed some different lights, and others shined brightly. A huge representation of the years, the good and the bad- the great thing about that is that we can always buy some new ones. We strung the lights- it was hard, and it was tedious. Some lights had to be wrapped tight, while others just fit right. Over the years of business, I have continued to learn; at times, I've have had to pivot. Once the lights were on, it was time to come up with my plan for what would be hanging from the branches. At first, I thought about buying all new ornaments and decor, but I decided to see what I had lying around at the store and at my house (which makes me think of my grandpa Gene- who i miss so much). In the back, I found a bag of chandelier crystals with a stapled note that said -"Repurpose for?" (handwritten by Darlene). This was one of the many unique finds I found when I moved into the building I am in now. Darlene, the previous owner, had left these in the building. And I thought maybe someday I'd repurpose these and kept them. I thought incorporating Darlene into this window would be a great way. These crystals are antiques and not in perfect condition- however, they sparkle in the sunlight, which is so magical. I found some old gold bulb ornaments, in which I used the first year I decorated my store for Christmas at my previous location. They are starting to fade in areas, but I loved their rustic feel, and they still shine brightly in the window. I brought glass icicles from home, which my mother had given to me the first Christmas I was on my own. They are so beautiful and elegant. As I placed each ornament on the branches, I could see the story and the vision I was putting together as I went along. However, my phone rings, and my attention is now directed to my family. I have decided for now that this window is on hold till next week. Just like this window and my business, before all this, my family comes first. Right now, I cannot give this my full attention.  And that is okay- i will finish it another day. Fast forward to this week- here I am, staring at the project that many people thought was finished, and while I look down, I see the bandied from last week. Remembering that last week, I got burned twice. One burn was so bad that it ripped away skin and burned profusely.  However, over the last week, I have seen it is healing. It will heal all the way.  I also broke two ornaments- one I wasn't holding on to tight enough and i was rushing. We all make mistakes; the best we can do is learn from them. So, next time, I took my time and held on to ensure they didn't fall. I step outside to see where I am at with the windows, and I see all these ornaments hanging in different directions and heights, so unique and all different in their own way.  This reminds me of all my customers. Some have been with me from the start while others I just met last week. Many of these customers I see I do not know their first names. But I can tell you what size they wear, what they did last week for fun, how they purchased a special gift for a friend that was having a hard day. I could also tell you what their favorite product is, that I specifically get for them.  I could tell you that many of these customers have brightened my day when i was struggling and they had no idea. I have cried with my customers, and I prayed for them after they left. I think of my customers- especially those I haven't seen in a while, hoping they are doing well.  I also think of those customers who have passed on- and how they hold a special place in my heart. Customers have lifted my spirits on so many days when i needed it the most and really feel like family when they walk in.  These customers helped build my business, they helped put food on the table, they helped me pay rent, they helped cloth my son, they helped support a community with donations, they have done so much.   As I see each ornament hanging so uniquely and differently, it makes me feel so completely blessed. I see the birch branches hanging with all these ornaments and items hanging from them. I remember that these branches came from my family's land. My sister offered to get them for me because I was busy being a mom. As she walked through the woods searching for the "perfect" branches with my dad, she fell and almost hurt herself. This makes me chuckle because my sister is accident prone (thankfully she didn't get hurt) but also smile because my sister has seen my vision and is always willing to help and always my biggest supporter. Many people will look at my window and say, "I hope you win" (because of the winter wonderland contest).   I don't want to win; I want people passing by my window to stop and look at it. Come to my window and look at it like I am right now. I want them to feel the story and see the story from my eyes. I don't feel like this window is finished, and I feel like I could add more to it- but for now, I will leave it as it is because this story is not finished. Looking at this window, I also see a little girl- who has struggled for years to believe in herself. And if I look just right, I see a reflection of myself in that window, and I see myself all grown up rooting for that little girl. I also see the flowers that i carefully glued onto each section.  The flowers have spread all over the branches.  That window represents so much more than a display; it is my story of 10 years in the making; the way i have bloomed; that window has given me the courage to believe in myself.


A huge thank you to Judy Purtell (from Lead the way social) for helping with my window "vision", also the gift of the banners.  (Romans 8:28)
Sign up for your chance to win!
Stop in during our 10 year anniversary celebration to sign up for two raffles!  We will be open 9am-5pm.
Thank you!
Many of my small business friends also offered to put something in these goodie bags.  Thank you to you all!
Complimentary "Sparkle Spritzer" but tips welcomed!
Any tips received while our complimentary "sparkle spritzer" is being served will be donated to The Watertown Humane Society to help all our furry friends!